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ISBN: 9780357512425
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Sales Management: Analysis and Decision Making, 11e (eBook) Course_ENGL 225 ISBN: 9780357512425overview: This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real life "best practices" of leading sales organizations and sales professionals. Reflecting todays emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data based selling strategies for different customer groups, as well as integrating corporate, business,
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