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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising Golf to a truth that willAn Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. 30,000 first printing., ISBN13: 9781591840824 ISBN10: 1591840821 Material Type: hardcover