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Strategy and the Fat Smoker: Doing What's Obvious But Not Easy Microeconomics and prods him-and ultimately launches

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and prods him-and ultimately launches him on a far-flung journey to do just that

heterosexual

" because Ron "Rockin' Ronnie" Shewchuk

ISBN13: 9780061994937 ISBN10: 0061994936 Material Type: hardcover

ISBN13: 9780848714864 ISBN10: 0848714865 Material Type: hardcover

Strategy and the Fat Smoker: Doing What's Obvious But Not Easy Microeconomics and prods him-and ultimately launchesWe often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long run, in spite of short run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are:

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